Pinterest (http://pinterest.com/) is one of the fastest growing Social Media sites. According to comScore (article here), Pinterest.com ranked in the Top 10 fastest growing Web properties and surpassed 10 million unique visitors in January. This growth is amazing considering it is still in beta release. This means you’ll need a friend to invite you to join in the fun or request an invitation from Pinterest on their site.
Fun? Yes, you’ll have fun creating a visual pinboard with photos and videos of things that interest you. You can add the Pinterest “Pin it” button to your browser and use it to select images and videos from any Web site. The site allows you to upload media directly as well. Once uploaded you’ll need to place the images and videos into a pinboard organized by the subject of your choosing. Of note, there is no nudity allowed on Pinterest so this should be a family friendly site.
As mentioned, to sign up and post your own pinboards you will need to get an invitation. You can set it up to login using a Twitter or Facebook account. Friends can follow all of your pinboards or just one of them. They can also re-pin one of your images or videos to add it to their pinboards. Users can also “like” your photos and provide comments as well. By following you will be notified of new images. By liking images the “pinner” will be notified that you like their image.
Pinterest provides tools to help promote your pinboards. You can add a button to your Web site so that others can pin your images or simply follow you on Pinterest. Pinterest works on all major Web browsers and there is a Pinterest iPhone app. Other mobile devices can access Pinterest through their mobile URL: (http://m.pinterest.com/)
To learn more about Pinterest I would suggest starting here. The jury is still out on how this site could be used for business. If your target market is starting to use Pinterest then it wouldn’t be a bad idea to have a business presence there to display your products or samples of your work. The creative ways in which this new site can be used to share your interests seems to be endless.